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Sat, 03/05/2011 - 2:04pm by root

This is, suffice it to say, very interesting:

Pascal-Emmanuel Gobry at Business Insider says, “Back of the envelope math suggests that selling 100,000 copies a month at $1 to $3 a pop and keeping 70%, Hocking can make millions per year, straight to her pocket.”

Welcome to disruption. 26-year old Amanda Hocking is the best-selling “indie” writer on the Kindle store, meaning she doesn’t have a publishing deal, Novelr says.

And she shouldn’t. She gets to keep 70% of her book sales — and she sells around 100,000 copies per month. By comparison, it’s usually thought that it takes a few tens of thousands of copies sold in the first week to be a New York Times bestselling writer.

The comparison isn’t entirely fair, because Hocking sells her books for $3, and some $.99. But that’s the point: by lowering the prices, she can make more on volume, especially impulse buys. Meanwhile e-books cost nothing to print, you don’t have to worry about print volumes, shelf space, inventory, etc. And did we mention the writer keeps 70%?

(via Rudy Carrasco)

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